One:

Pre-Production

The process of creating even a short video is all about preparation and setting the groundwork. During this phase, it's essential to do the planning, research, problem-solving, and organization necessary to set your video project up to be successful.

The pre-production phase includes:

  • Video strategy/goals

  • Budget/scope

  • Story selection

  • Project timeline

  • Script creation

  • Talent identification

  • Production team/equipment needs

  • Location Scouting

Lets Meet to Discuss

  1. Identifying the Purpose of the Video: Clearly understand the purpose, strategy, and goals for your video project and how it will be used after it is finalized. This is the part of the process where you'll want to communicate things like branding, target audience, and the tone and feel for the piece. 

  2. Pre-Production Meeting: This meeting is between us and the primary point person for the project. Together we will make sure to set the timeline, identify personnel to apear in video, and finalize any location details. This meeting can be done over the phone or in person.

  3. Site Visit (Optional): Depending on the complexity of the shoot, it almost always helpful to do a site visit to your location.

  4. Shoot Preparation: Prior to showing up on-site for filming, our team will ensure that scripts have been reviewed and approved, interview questions discussed, characters are checked, schedule is finalized and locations are confirmed. All these details will help ensure that the production phase goes smoothly.

Two:

Production

The production phase is where you capture all the footage for your video. This is the part where the elements to tell the story are gathered.

If you have specific visions, ideas, or visuals that you want to be included in the final product, be sure that you have clearly communicated that during this phase.

The production phase includes:

  • Setting up the sound/lighting/video equipment

  • Conducting interviews

  • Recording voiceovers (if they are needed for your project)

  • Capturing b-roll (extra footage that is used to support your story)

Three:

Post-Production

During the post-production phase it’s all about organizing the assets and creating the story.

The production phase includes:

  • Logging & syncing the interview footage and audio recordings

  • Shaping the final story

  • Music selection

  • Video editing- color grading and creating the look for the piece

  • Reviews/approvals

  • Delivery!